Featured Member: Trident Fitness and Performance
SC: Briefly describe your business
TF: Our philosophy at Trident Fitness and Performance is to offer our members efficient workouts through a versatile schedule of classes built on the foundation of mobility, strength, endurance and power for the ultimate development of functional strength they are able to apply to their everyday lives. Regardless of age or previous athletic experience, you’ll have a home within our community and find the camaraderie is palpable. First order of business is “Do No Harm”!
SC: What motivates you to jump out of bed in the morning?
TF: Knowing that we are going to be able to educate and help families get healthy. There is a such a desire to be better and to live healthier lives but most people don’t know where to turn. There is too much information out there and it is hard to decide what to pay attention to and we know that people end up spending more money than is necessary to get information and get healthy. We want to help change people’s life styles for the long term from the parents down to the children.
SC: Tell us about your company culture.
TF: Family! We want our staff to know every person that belongs to Trident by first name and to truly understand what every person’s goal is. It is our pleasure and desire to help everyone reach their goals.
SC: What are three things you use every day in your job?
TF: Compassion. Common Sense. Patience.
SC: What trends/insights are you finding in your field/market?
TF: People are becoming more aware and understand that they need to get healthy. Between rising health care costs and increased marketing, we find that people are more motivated to exercise and commit to a healthy lifestyle.
Most people think they are eating healthy or exercising properly but there is more to it then just making smoothies and showing up at the gym. I don’t know if it’s who we target but almost every one of our students appreciate the education we give them around proper technique and ensuring that they are able to exercise for the long term.
The average age of prospects and current students are approximately 40, which tells us that they realize that the fun is over and if they want to live to spend time with their grandchildren or just live a healthy life in the future, it’s time to add nutrition and exercise to the list of priorities.
SC: What advice do you have to give to emerging talent in your field?
TF: Be tenacious. Lead with your personality and show that you really care. Take pride in your appearance and how you present yourself. First impressions matter and this day in age, with technology, be prompt to respond.
SC: What benefit(s) attracted you to the Stafford Chamber?
TF: We wanted to become more engaged in the community and to learn about the local businesses. Because we feel we have a unique take on health and fitness, we want to get exposure to the community. Throughout the year, Trident would like to participate in community events and be able to easily have access to this. Realizing that good business is about close community, it makes sense to be part of the chamber.
SC: What business challenges keep you up at night?
TF: Marketing efforts, ROI and ensuring that we enter into our major expansion with all the right tools and information.
SC: Tell us about organizations/charities that you are passionate about.
TF: Habitat for Humanity, Children’s organizations and anything local that can better the neighborhood, schools or athletics.
SC: If you could choose any song to represent your company, what song would it be?
TF: I am not sure my business partner would agree with me but I think that “Lean on Me” by Bill Withers describes who we are to people when they have tried everything and don’t know what else to do or how to get the results they want. I have had many consultations that become very emotional and you can see the helplessness that someone feels when they don’t have control over their life and they are fearing that they are not healthy enough to play with their kids or to be the best they can be. This is really not about “getting in shape”. This is really about trying to help people make lifelong changes that they can live with and be comfortable with.
SC: What Stafford area business person do you most admire?
TF: I am a new member but Rocco impressed me with the level of involvement that he has in various networking groups and in the local community in addition to have a family with 3 kids.
SC: When you are not working, where in Stafford do you like to spend your time?
TF: Unfortunately I am always working but Tan and Makoto knows my order very well when I haven’t had time to go food shopping. I am also fairly new to the area and still getting to know my way around. I am hoping that I will have that opportunity through the Chamber.